Listing Roadmap: Step 3 Marketing & Buyer Showings
Getting Eyes on Your Home — and Foot Traffic Through the Door
With your listing live, it’s time to put the full weight of our marketing strategy into motion and start welcoming potential buyers through the door.
📰 Marketing That Gets Noticed
The moment your home hits the market, we roll out a multi-channel marketing plan designed to generate buzz and reach serious buyers. Our team prepares high-quality marketing materials, including:
A professionally designed feature sheet highlighting your home’s best attributes
Online content such as your MLS listing, website exposure, and social media posts
For-sale signage and directional signs to increase local visibility
Paid advertising through Google Ads and targeted social media campaigns to expand your reach beyond just local buyers
We don’t rely on hope — we use proven tools and targeted promotion to put your home in front of the right audience.
📅 Scheduling Showings & Open Houses
Once your listing is live, buyer interest begins — and we’re ready to respond quickly and professionally. Our team handles all the coordination and scheduling of private showings and open houses, ensuring your home is accessible to serious buyers while respecting your time and space.
We’ll keep you informed of:
When showings are booked and who will be visiting
How to prepare your home before each showing
What to expect during open houses (including safety and security protocols)
You’ll always have ample notice, and we’ll provide tips to make last-minute prep easier — like leaving a few lights on, setting the temperature just right, and making sure the home smells fresh and welcoming.
🗓️ We take care of the logistics so you can focus on daily life without the stress of managing appointments.
💬 Gathering Buyer Feedback
After every showing, we proactively follow up with the buyer’s agent to gather feedback — both the good and the constructive. We ask targeted questions to learn what buyers loved, what may have held them back, and whether they’re considering submitting an offer.
This real-time insight allows us to:
Gauge interest levels and buyer sentiment
Identify opportunities to fine-tune our strategy
Keep you informed on how your home is performing in the market
We share all feedback with you honestly and clearly — so you’re never left wondering what’s going on or what buyers are thinking.
🔍 The more we know, the more we can adapt — keeping your listing competitive and your experience transparent.
⏭️ What Happens Next?
As interest builds and showings start to generate serious attention, the next big moment is just around the corner — receiving an offer. In the next part of our series, we’ll walk you through how we review offers, negotiate terms, and advocate for your best possible outcome.
📩 Get ready — Step 4: Offer & Negotiation is where the excitement really begins.
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